Cookie policy

KnowGuard Sp. z o.o.
 Ul. Nad Stawem 7, 80-454 Gdańsk
 Tax ID (NIP): 9571193853
 Company Registration Number (KRS): 0001198342

Last updated: December 2025

1. GENERAL INFORMATION

1.1 Purpose of the Cookies Policy
This Cookies Policy explains how KnowGuard Sp. z o.o. (hereinafter referred to as "KnowGuard") and Providers, including the LearnWorlds platform, use cookies and similar technologies for the website available at kguard.learnworlds.com and based on the LearnWorlds platform.

1.2 What Are Cookies?
Cookies are small text files stored on a user's device (computer, tablet, smartphone) when visiting a website. They are used to:
· Remember user preferences
· Track activity on the site
· Personalize the experience
· Collect analytical data
· Display targeted advertisements

2. TYPES OF COOKIES

2.1 Essential Cookies
Definition: Cookies absolutely necessary for the Platform to function.
Characteristics:
· Do not require user consent
· Enable basic functions
· Cannot be disabled without loss of functionality

Uses:
· User authentication (login)
· Session management
· Security and fraud prevention
· Server load balancing

Essential Cookies Details:
JSESSIONID - Provider: LearnWorlds, Description: User session identifier, Expiration: Browser closure
LW_SESSION - Provider: LearnWorlds, Description: Session token, Expiration: Browser closure
secure_token - Provider: LearnWorlds, Description: Security token, Expiration: 30 days
user_id - Provider: KnowGuard, Description: Logged-in user ID, Expiration: Session closure
XSRF-TOKEN - Provider: LearnWorlds, Description: CSRF attack protection, Expiration: 30 days

2.2 Functional Cookies
Definition: Cookies that facilitate the use of the Platform but are not absolutely essential.
Requirement: User consent required.

Uses:
· Remembering user preferences
· Remembering login credentials (optional)
· Adapting interface to preferences
· Course viewing history

Functional Cookies Details:
user_preferences - Provider: KnowGuard, Description: User interface preferences, Expiration: 1 year
language_preference - Provider: LearnWorlds, Description: Selected language, Expiration: 1 year
theme_mode - Provider: KnowGuard, Description: Light/dark mode, Expiration: 1 year
recent_courses - Provider: LearnWorlds, Description: Visited courses history, Expiration: 1 year

2.3 Analytical Cookies
Definition: Cookies for collecting information about how the Platform is used.
Requirement: User consent required.
Providers:
· Google Analytics
· Hotjar
· LearnWorlds Analytics

Information Collected:
· Number of visits
· Time spent on site
· Pages visited
· Traffic source
· Device type and browser
· Approximate geolocation

Analytical Cookies Details:
_ga - Provider: Google Analytics, Description: Unique user identifier
_gid - Provider: Google Analytics, Description: Unique session identifier
_gat - Provider: Google Analytics, Description: Request rate throttling
hj* - Provider: Hotjar, Description: Session recording and heatmap data

2.4 Marketing Cookies
Definition: Cookies for personalizing ads and tracking conversions.
Requirement: User consent required.

Providers:
· Google Ads
· Facebook Pixel
· LinkedIn Insight Tag
· Bing Ads

Uses:
· Displaying targeted ads
· Tracking conversions
· Remarketing
· Market research

Marketing Cookies Details:
_fbp - Provider: Facebook, Description: Facebook Pixel identifier
_fbc - Provider: Facebook, Description: Offline conversions
li_buid - Provider: LinkedIn, Description: LinkedIn identifier
MSCC - Provider: Microsoft Bing, Description: Identifier for ads

3. TECHNOLOGIES SIMILAR TO COOKIES

3.1 Local Storage
Data stored on the user's device (never automatically sent to the server):
· User settings
· Working notes
· Training data in offline mode

3.2 Tracking Pixels
Small images (1x1 px) placed on pages to track activity:
· Conversions
· Page visits
· Interactions

3.3 Web Beacons
Electronic tags in email messages to track:
· Email openings
· Link clicks
· Engagement

4. COOKIE CONSENT

4.1 Consent Banner
On the first visit, the user sees a banner with information about cookies. The banner contains:
· Brief explanation of what cookies are
· Links to full policies
· Options for selecting cookie categories
· "Accept all" button
· "Only essential" button

4.2 Providing Consent
The user provides consent through:
· Active click - clicking "Accept" or similar button
· No action does not constitute consent - simply approaching the page does not mean acceptance
· Differentiated consent - user can select specific categories

4.3 Refusing Consent
The user can:
· Accept only essential cookies
· Refuse marketing cookies
· Click "Only essential"
· Change preferences in settings

5. WITHDRAWAL AND CHANGE OF CONSENT

5.1 Managing Preferences
The user can change cookie preferences through:
· Account settings - "Privacy and cookies" section
· Links in footer - "Manage cookies"
· Recurring banner - on each visit

5.2 Consent Withdrawal
To withdraw consent for marketing cookies, the user should:
1. Open the Platform
2. Go to Settings → Privacy
3. Disable desired cookie categories
4. Save changes

5.3 Deleting Cookies
The user can delete cookies through:
· Browser settings - clear browsing data
· Closing the browser - session cookies automatically deleted
· Browser history - manually delete cookie files

6. PARTNER COOKIES (LearnWorlds)

6.1 LearnWorlds Cookies
LearnWorlds, as the platform provider, uses its own cookies:
hblid - Purpose: Visitor identifier, Type: Functional
wcsid - Purpose: Chat session identifier, Type: Functional
olfsk - Purpose: Chat status, Type: Functional
_okbk - Purpose: Chat window status information, Type: Functional
_ok - Purpose: Page ID (security), Type: Functional
_oklv - Purpose: Olark loader version, Type: Functional
_okla - Purpose: CDN caching, Type: Functional
_okgid - Purpose: Resource caching, Type: Functional
_okac - Purpose: Resource hash, Type: Functional

6.2 Integration with LearnWorlds
KnowGuard uses LearnWorlds and does not fully control cookies. LearnWorlds has its own Cookies Policy available at: https://www.learnworlds.com/cookies-policy/

7. PROVIDER COOKIES

7.1 Google Analytics
Provider: Google Inc.
 Purpose: Website traffic analysis
 Data Collected: Pages visited, time spent, traffic source
 Storage Period: 2 years
Optimization:
· Google Analytics configured with IP anonymization
· Data is not combined with other Google services without consent
Policy: https://policies.google.com/privacy

7.2 Google Ads
Provider: Google Inc.
 Purpose: Remarketing and targeted advertising
 Data Collected: Ads viewed, clicks
 Storage Period: 540 days
Optimization: User can disable tracking at https://myadcenter.google.com

7.3 Facebook Pixel
Provider: Meta Platforms Inc.
 Purpose: Conversion tracking from Facebook
 Data Collected: Ad views, conversions, actions
 Storage Period: 90 days
Policy: https://www.facebook.com/policies/cookies/

7.4 LinkedIn Insight Tag
Provider: LinkedIn Ireland Unlimited Company
 Purpose: Conversion tracking from LinkedIn
 Data Collected: Ad views, conversions
 Storage Period: 90 days
Policy: https://www.linkedin.com/legal/cookie-policy

7.5 Hotjar
Provider: Hotjar Ltd.
 Purpose: User behavior analysis (heatmaps, session recording)
 Data Collected: Mouse movements, clicks, scrolling
 Storage Period: 365 days

Limitations:
· Hotjar does not record sensitive data (passwords)
· Hotjar can be disabled in account settings
Policy: https://help.hotjar.com/hc/en-us/articles/36819956719505-Cookies-on-hotjar-com

8. INTERNATIONAL DATA TRANSFER

8.1 Data Transfer to the USA
Some cookies (Google Analytics, Facebook Pixel) may transmit data to the USA.
Safeguards:
· Standard Contractual Clauses (SCC) - approved by the European Commission
· EU-U.S. Data Privacy Framework - privacy framework between the EU and USA
· Data encryption - protection of transmitted data

8.2 User Rights
The user can:
· Withdraw consent for data transfer to the USA
· Disable specific cookie providers
· Contact the administrator regarding data transfer

9. PRIVACY AND DATA PROTECTION
9.1 Connection with GDPR
The use of cookies is subject to GDPR regulations concerning:
· Personal data - if cookies contain data allowing identification
· Transparency - full information about the purpose and providers required
· Consent - informed, voluntary consent required (except for essential cookies)
· User rights - right to access, deletion, portability
· Detailed information regarding the processing of personal data, including how to exercise user rights, can be found in KnowGuard's Privacy Policy

9.2 Data Minimization
KnowGuard:
· Does not collect any unnecessary data
· Limits collected data to the minimum necessary
· Does not sell data to third parties
· Does not trade cookie data

9.3 Cookie Security
Cookies are stored:
· Securely - SSL/TLS encryption
· Confidentially - access only by authorized employees

10. BROWSER SETTINGS

10.1 Managing Cookies in the Browser
The user can control cookies through browser settings:

Google Chrome:
1. Menu → Settings
2. Privacy and security → Cookies and site data
3. Manage exceptions and settings

Mozilla Firefox:
1. Preferences → Privacy and security
2. Cookies and site data
3. Manage exceptions

Safari:
1. Preferences → Privacy
2. Cookies and site data
3. Manage

Microsoft Edge:
1. Settings → Privacy and services
2. Clear browsing data → Cookies
3. Manage exceptions

10.2 Blocking Cookies
The user can:
· Disable cookies - some pages may not work properly
· Delete cookies - decide what will be deleted
· Use private mode - cookies will be deleted after closing the browser

11. ADVERTISING AND REMARKETING

11.1 Targeted Advertising
Based on marketing cookies, the user may see advertisements for:
· KnowGuard courses
· Related training
· Educational products

11.2 Ad Optimization
The user can:
· Disable targeted ads in Google Ads
· Disable tracking on Facebook
· Manage LinkedIn ad preferences

11.3 Right to Opt-Out
The user can opt out of targeted advertising through:
· Privacy settings on the Platform
· Google/Facebook/LinkedIn account settings
· Browser "Do Not Track" tool

12. CHANGES TO THE COOKIES POLICY

12.1 Updates
KnowGuard will update this policy in the event of:
· Adding new cookies
· Changes to processing purposes
· Updates to legal requirements
· Changes at providers

12.2 Notification Procedure
In case of significant changes:
· The user will be notified electronically
· The change will take effect after at least 30 days
· Continued use means acceptance

13. CONTACT

13.1 Questions About Cookies
For matters regarding cookies, please contact:
KnowGuard Sp. z o.o.
· Address: Ul. Nad Stawem 7, 80-454 Gdańsk
· Email: info@knowguard.pl
· Phone: +48 [phone number]
· Online forms: available on the platform

Data Protection Officer:
· Email: gdpr@knowguard.eu

13.2 Complaint to the Supervisory Authority
In case of dissatisfaction with KnowGuard's actions regarding data protection, the user has the right to lodge a complaint with:

President of the Personal Data Protection Office
· Address: Ul. Stawki 2, 00-193 Warszawa
· Email: uodo@uodo.gov.pl
· Website: www.uodo.gov.pl
· Phone: +48 22 531 03 00

A complaint may be filed without prejudice to other judicial proceedings.

14. FINAL PROVISIONS
This Cookies Policy is an integral part of KnowGuard's Privacy Policy.
Effective date: December 2025
This document is subject to periodic reviews and updates.
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